A love of skulls, low brow, street art and Basquiat combined in this digital painting! Printed onto high quality canvas, stretched, ready to hang.

A work from the Nostalgia on Demand series, investigating various types of nostalgia. With a focus on the vicarious nostalgia trends in advertising, Sioux shared her insights through digital compositions, painting, mixed media and installation.

Delving into the visceral power music holds in tying us to the past, the multi-disciplinary artist created a complementary soundtrack. Sioux drew upon retro arcade game music and disposable 80s pop for the upbeat, catchy tunes.

The creative process initiated reminisces of her own artistic output since childhood, triggering Sioux to revisit the lowbrow artistic style she enjoyed early in her artistic career. Her fixation with monsters was also reignited, eliciting the conjuring of unworldly characters.
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”I worked in marketing for many years and noticed the stronger current trend of brands using nostalgia in their advertising. Capitalising on consumers’ nostalgic tendencies, brands are tapping into the sentimentality gravy train.

Thanks to digital culture and the digital cataloguing of past eras, vicarious nostalgia is a particularly successful way of persuading people to spend their money. Nostalgia is also playing an important role in wellbeing during COVID times as it allows people to escape from the present. Vicarious nostalgia offers hope for the future as history repeats, much in the same way that advertising trends do.”
– Sioux Tempestt